Good and Bad Beauty Salon Marketing

All women in the world have been to a salon at least once in their lives. And if you have been to more than one, you would notice that there are different kinds of salons. There are those for are there to generate income and there are those that are there to make women beautiful. Yes, what was said above is true; not all salons are established to make women beautiful. Of course, the aim of all salons is to generate income. But some salons are in it more for the money than for the job. What makes this difference is a good beauty salon marketing plan.

You see, some salons have marketing plans with aims of luring people in with their cheap offers. Cheap salon treatments are, of course, pleasing to the ears. But if you put the salon marketing and business plan under a microscope, you would see that this is achieved by investing in substandard products and materials. The danger in this type of plan is that the products may work, but they may also have adverse side effects on people. In the short run, you will get people in. But in the long run, you might end up losing people because of the bad results you give.

When it comes to beauty salon marketing, it is always best to put the job and the quality of work first. The salon’s vision should be to provide the best quality service; more than generating good income. The salon’s mission should be to convince its patrons that the service you offer is worth what they will pay for. The best way to do this is by giving them perfect results. When they ask you for this hair color, you give them exactly the hair color they ask for. When they look for this type of nail polish, you make sure you have that in stock. Of course, you should also be ready to give expert advice. Focus on doing your job well and you will slowly but surely build a very good customer base, one that’s loyal and reliable.

Beauty Salons – Your Ticket to Skin Care

Taking care of our skin should be a part of our daily regimen and hygiene. God gave us the perfect skin when we were born and it is our duty to preserve or perhaps prolong its youthful stage. Taking care of our skin can be done in many ways through our lifestyle, diet and some pampering. Our skin shows what we have been doing, what we have been eating and how we take care of ourselves.

Rashes and irritations attacks babies, pimples and breakouts freaks teenagers out and lastly, lines and wrinkles are life sentences for most middle-aged people. All of us have skin problems and we cannot hide from them. One thing for sure, we have to confront them and address any problems that may come our way.

Skin care regimen can be natural or scientifically and technologically assisted. It ranges from using ingredients from our kitchen to consulting our dermatologist and hitting off to the nearest spa. It can be a one-minute routine or would take up a couple of sessions. All comes down to one goal of having a healthy glowing skin.

With this increasing demand for skin care, beauty salons are now offering skin care to its clients. When we speak of beauty salons, what usually enter our minds are pedicures, manicures, hair styling and make-up. But now, beauty salons are now offering spa services which include skin care.

What skin care services do beauty salons offer?

Beauty salons now offer many skin care services with facials as the most common. Next to facials refer to the facial scrub and other treatments including diamond peels. Other skin care services that salons offer are paraffin treatments, masks, and exfoliations.

What supplies and equipments do they have?

Beauty salons now include creams, scrubs, masks and many more in its supplies. Skin care now is a “legitimate” division in beauty salons together with hair, cosmetics and hand and foot. One can find their indulging brands like Burts Bees, Garnier and even

Lancome products in the salon’s shelves where they can freely purchase any of their preferred skin care products. Salon owners are also now investing in equipments specifically for skin care.

Aside from supplies and equipment, beauty salons don’t just hire nail technicians or hair stylist but masseurs and attendants as well. These new workforce caters the operations especially for skin care. They are the ones who carefully perform laser treatments, prepare the scrubs and patiently wait for the masks in our dull faces dry up.

Beauty salon truly comes a long way. Women used to go there to get their weekly manicure and pedicures and have their grays covered. But now, men are also hopping in as part of their clients and their services are even wider. One doesn’t have to wonder why the word “spa” is added to most beauty salons. Indeed, salons cater their clients from head to toe. Skin care has been making waves not only in the dermatologist’s clinic but also in the local salon near you.

Securing Beauty Salon Equipment

The beauty industry is a business that is not gravely affected by any economic crisis. Naturally, women will purchase beauty products or use their money to make beauty improvements. The women need to be beautiful is also not influenced by their economic status. Women love to style their hair, apply foundations and do other beauty enhancements. This is the key factor that entices opportunity seekers to enter the salon industry. Beauty salon establishments each have their own set of loyal customers that is enough to earn them a reasonable profit. As of today, many people are still convinced to put up their own beauty shops and join the large community of the salon industry.

In building up a salon, one must keep in mind the importance of acquiring the right salon equipments. Although most of the tasks that are performed within a salon require the hand skills of the beauty shop personnel, other beauty techniques can only be done using salon equipments. Different salon equipments are designed for specific purposes such as waxing, hair styling, hair texturizing, pedicure, manicure, hair curling, hair cutting, facial, body massage and other beauty techniques. These techniques may require the use of beauty equipments like blow dryers, automated hair drying machine, showers and massaging platforms.

The services offered by the salon will determine the type of equipments that needs to be present in the establishment. Beauty salons usually have equipments devised for facial care, styling and hair cutting. These are basic services rendered on a salon thus these devices should be on top of the list of equipments to be purchased. There are many other services offered on a salon that requires special equipments. Spas are not common on regular salons. Extended services such as massages, sauna baths, waxing and body wrapping can only be done on specially equipped salons. These services may require extra equipments such as massage tables, bathtubs and showers.

Acquiring the appropriate salon equipment should be decided carefully before making the purchase. You may choose on either buying professional or regular beauty equipment. You may also want to consider your funds before purchasing professional salon equipments because they are rather costly for starting businesses. If you are persistent to have these kinds of equipments, you may want to check for financing options offered by banks for starting entrepreneurs. Banks provide several loaning programs for those who wish to start up a small business, like a salon.

You may also want to check other salons that have stopped their operations. The owners of these establishments may want to sell their unused equipments to other salon business starters. It is also highly possible that they provide you with contacts to other salon equipment suppliers that catered them in the past.

One more source of salon equipment are online shops. Using your Internet searching abilities, you may find great deals offered within buy and sell forums or online auctions. Browsing using popular search engines such as Yahoo! and Google may return interesting results related to salon equipments. Checking the online market such as eBay, may also provide affordable equipments from other sellers. It allows searching for items that are located in your vicinity, to allow inspection before making the purchase. You may also want to try Craigslist to search for other reasonable transactions.